Top tips for your Press Release
By John Hicks of Headline Promotions, Press & PR
www.headlinepromotions.co.uk
1. Your press release should sound like news, not an advertisement
2. You should only send your press release to the media related to the topic of your press release
3. Keep your press release one page in length
4. Your header, contact information and release date should be at the top of your press release
5. Use short sentences and double space your lines
6. Your header and first few sentences should grab the readers’ attention
7. You should tell a story and mention your business, product or service in the body of the press release
8. Proofread your press release many times. Look out for grammar and spelling mistakes and maybe get someone else to review it for you
9. To ensure good ratings on search engines, include keywords and phrases appear in your headline and sub-heading
If you don't know how to draft a press release or are unsure how to properly write press release copy for an audience of journalists, you're in luck. At the Press Release Writing Service, we do know how to write your press release to attract media attention for your news, event or announcement.
Having been an Editor myself, I have seen some amazingly poor and amateur press releases. if I was particularly busy, they would often be quickly consigned to the waste bin. Don't make that mistake - use the professional Press Release Writing Service!
The team at the Press Release Writing Service will expertly craft your media release based upon years of newspaper, marketing and public relations experience with a great track record in getting stories into the media.
Your Press Release will include:
· custom-written based on the information that you will provide in a questionnaire that you will receive after placing your order
· a photograph, if appropriate
It will be approximately 300-500 words long and will utilise the key techniques employed by top PR professionals to make sure that it will have the best chance possible of getting run. This will cost you £150 and include a tele-conference to review the draft.
Contact me now on 07771 575 654 or e-mail john@headlinepromotions.co.uk
Sunday, 30 December 2007
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