Top tips for your Press Release
By John Hicks of Headline Promotions, Press & PR
www.headlinepromotions.co.uk
1. Your press release should sound like news, not an advertisement
2. You should only send your press release to the media related to the topic of your press release
3. Keep your press release one page in length
4. Your header, contact information and release date should be at the top of your press release
5. Use short sentences and double space your lines
6. Your header and first few sentences should grab the readers’ attention
7. You should tell a story and mention your business, product or service in the body of the press release
8. Proofread your press release many times. Look out for grammar and spelling mistakes and maybe get someone else to review it for you
9. To ensure good ratings on search engines, include keywords and phrases appear in your headline and sub-heading
If you don't know how to draft a press release or are unsure how to properly write press release copy for an audience of journalists, you're in luck. At the Press Release Writing Service, we do know how to write your press release to attract media attention for your news, event or announcement.
Having been an Editor myself, I have seen some amazingly poor and amateur press releases. if I was particularly busy, they would often be quickly consigned to the waste bin. Don't make that mistake - use the professional Press Release Writing Service!
The team at the Press Release Writing Service will expertly craft your media release based upon years of newspaper, marketing and public relations experience with a great track record in getting stories into the media.
Your Press Release will include:
· custom-written based on the information that you will provide in a questionnaire that you will receive after placing your order
· a photograph, if appropriate
It will be approximately 300-500 words long and will utilise the key techniques employed by top PR professionals to make sure that it will have the best chance possible of getting run. This will cost you £150 and include a tele-conference to review the draft.
Contact me now on 07771 575 654 or e-mail john@headlinepromotions.co.uk
Sunday, 30 December 2007
A - Z of reasons for issuing a press release!
Reasons for issuing a press release!
Many people say they cannot find a justifiable reason for issuing regular Press Releases. In our experience, you can. For example………………………..
1. Accomplishments
2. Alliance with another organisation
3. Anniversary
4. Annual report published
5. Appearances at major events
6. Appointment to a board or committee
7. Articles by or about you
8. Awards you are receiving
9. Books you have written
10. Books you are mentioned in
11. Community classes you are sponsoring
12. Company birthday
13. Contest you are sponsoring
14. Contributions to charities, donations, scholarships
15. Controversial topic, where you stand
16. Death of major figure in your organisation
17. Debates
18. Employee trips
19. Expanded facilities
20. Expanded hours
21. E-zine you are starting
22. Free classes
23. Free demonstrations
24. Free information at your website
25. Free offer
26. Free samples
27. Fund-raising kick-off
28. Fund-raising report
29. Fund-raising goal
30. Grant you are giving
31. Grant you are receiving
32. Guest speaker you are hosting
33. Holiday events or programs
34. Holiday you are declaring
35. Hostile takeover
36. Incorporations
37. Industry awards or commendations
38. Industry groups you are joining
39. Industry programs in which you are participating
40. Job change
41. Land purchase
42. Lawsuit you have filed or settled
43. Mergers and acquisitions
44. Move into new market
45. Name change
46. New address
47. New contract
48. New employees
49. New contracts, clients, customers
50. New products or services
51. Newsletter you are starting
52. Official announcement
53. Open house
54. Partnerships or strategic business alliances
55. Patents
56. Poll or Survey you have taken
57. Predictions
58. Proclamations
59. Product recall
60. Public issues, where you stand
61. Public service announcements on radio/TV
62. Public stock offering
63. Publications
64. Radio show appearances
65. Rallies
66. Real estate transaction
67. Recruitment and retention strategies
68. Relocations
69. Research you are conducting, or results
70. Retirement
71. Sales promotions
72. Services for disabled
73. Speaking engagement
74. Special events
75. Sponsorships
76. Strike
77. Survey you have taken
78. Tie-in with upcoming holidays
79. Tours of your company
80. Trade show where you are exhibiting
81. Trends you are seeing
82. Training seminars or other programs you attend
83. TV show appearance
84. Weather-related event
85. Website, or new service online
86. White paper or manuscript you have written
87. Workshop or seminar you are presenting
88. Workshop or seminar you are attending
89. Visit by celebrity or public figure
The team at the Press Release Writing Service will expertly craft your media release based upon years of newspaper, marketing and public relations experience with a great track record in getting stories into the media.
Your Press Release will include:
· custom-written based on the information that you will provide in a questionnaire that you will receive after placing your order
· a photograph, if appropriate
It will be approximately 300-500 words long and will utilise the key techniques employed by top PR professionals to make sure that it will have the best chance possible of getting run. This will cost you £150 and include a tele-conference to review the draft.
Many people say they cannot find a justifiable reason for issuing regular Press Releases. In our experience, you can. For example………………………..
1. Accomplishments
2. Alliance with another organisation
3. Anniversary
4. Annual report published
5. Appearances at major events
6. Appointment to a board or committee
7. Articles by or about you
8. Awards you are receiving
9. Books you have written
10. Books you are mentioned in
11. Community classes you are sponsoring
12. Company birthday
13. Contest you are sponsoring
14. Contributions to charities, donations, scholarships
15. Controversial topic, where you stand
16. Death of major figure in your organisation
17. Debates
18. Employee trips
19. Expanded facilities
20. Expanded hours
21. E-zine you are starting
22. Free classes
23. Free demonstrations
24. Free information at your website
25. Free offer
26. Free samples
27. Fund-raising kick-off
28. Fund-raising report
29. Fund-raising goal
30. Grant you are giving
31. Grant you are receiving
32. Guest speaker you are hosting
33. Holiday events or programs
34. Holiday you are declaring
35. Hostile takeover
36. Incorporations
37. Industry awards or commendations
38. Industry groups you are joining
39. Industry programs in which you are participating
40. Job change
41. Land purchase
42. Lawsuit you have filed or settled
43. Mergers and acquisitions
44. Move into new market
45. Name change
46. New address
47. New contract
48. New employees
49. New contracts, clients, customers
50. New products or services
51. Newsletter you are starting
52. Official announcement
53. Open house
54. Partnerships or strategic business alliances
55. Patents
56. Poll or Survey you have taken
57. Predictions
58. Proclamations
59. Product recall
60. Public issues, where you stand
61. Public service announcements on radio/TV
62. Public stock offering
63. Publications
64. Radio show appearances
65. Rallies
66. Real estate transaction
67. Recruitment and retention strategies
68. Relocations
69. Research you are conducting, or results
70. Retirement
71. Sales promotions
72. Services for disabled
73. Speaking engagement
74. Special events
75. Sponsorships
76. Strike
77. Survey you have taken
78. Tie-in with upcoming holidays
79. Tours of your company
80. Trade show where you are exhibiting
81. Trends you are seeing
82. Training seminars or other programs you attend
83. TV show appearance
84. Weather-related event
85. Website, or new service online
86. White paper or manuscript you have written
87. Workshop or seminar you are presenting
88. Workshop or seminar you are attending
89. Visit by celebrity or public figure
The team at the Press Release Writing Service will expertly craft your media release based upon years of newspaper, marketing and public relations experience with a great track record in getting stories into the media.
Your Press Release will include:
· custom-written based on the information that you will provide in a questionnaire that you will receive after placing your order
· a photograph, if appropriate
It will be approximately 300-500 words long and will utilise the key techniques employed by top PR professionals to make sure that it will have the best chance possible of getting run. This will cost you £150 and include a tele-conference to review the draft.
Need a press release written for your company, cause or product?
Press Release Writing Service
Need a press release written for your company, cause or product?
Need a press release written for your company, cause or product?
You have two options - either learn how to write press releases yourself or we’ll be happy to write one for you!
Headline Promotions Press & PR will give you exactly what you want, and deserve...
John Hicks M.IDM (pictured above) and his team will expertly craft your media release based upon years of newspaper, marketing and public relations experience, with a great track record in getting stories into the media.
Your Press Release will include:
· custom-written based on the information that you will provide in a questionnaire that you will receive after placing your order
· a photograph, if appropriate
It will be approximately 300-500 words long and will utilise the key techniques employed by top PR professionals to make sure that it will have the best chance possible of getting run.
This will cost you £150 and include a personal tele-conference to review the draft.
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