Basingstoke security fencing contractor extends product offerings

PRESS RELEASE - for immediate release
Basingstoke, UK
20th November 2008

Basingstoke security fencing contractor extends product offerings

Hampshire’s Asset Fencing, specialist security and perimeter fencing contractors operating nationwide, have extended their portfolio of products by the addition of automated gates, bollards and barriers from leading European manufacturer BFT.

BFT Automation (UK) Limited are the UK subsidiary of BFT S.P.A., an Italian manufacturer of access automation technology who specialise in gate and door automation for the home and commercial markets as well as providing a range of technology solutions for car parking systems.
Stuart Davies, Operations Manager of Basingstoke-based Asset Fencing said “We are constantly seeking to widen the range of choice offered to a commercial and domestic customers and the addition of the quality BFT range does that. They offer cost-effective solutions to our customers’ needs who will receive the same high level of service whether they are buying a budget kit to automate a gate or a fully functioning parking revenue system.”

For swing gates, Asset Fencing offer a selection of swing gate equipment classified under the headings: ‘Electro-Mechanical’ and ‘Electro-Hydraulic’.

Electro-Mechanical equipment is generally designed for the domestic user and has a duty cycle which suits family residences and entrances that are not busy throughout the day.

Electro-hydraulic equipment is generally designed for a higher duty cycle and is suitable for busy entrances and prestige gates. Our hydraulic gate equipment is fully serviceable and, if properly maintained, will give many years of reliable service.

As an alternative to swing gates, sliding gates offer a number of advantages over swing gates and are generally the more popular choice in mainland Europe. Why ..?

A sliding gate does not need the space that a swing gate requires to open. This leaves the full length of the driveway usable for parking vehicles (useful where space is restricted.). A closed sliding gate offers better resistance to being forced than a pair of swing gates and therefore higher security. Additionally, sliding gates will work across an upward sloping driveway where a pair of swing gates would not open inward.

“Other products from the BFT range include rising bollards and car park barriers” added Stuart. “These extend our current offering of wooden and steel fencing, window grilles, CCTV installation, monitoring and maintenance, crash barriers, car park and building access control solutions, anti-ram raid barriers, security lighting and window hoardings as well as temporary event security fencing.”

Asset Fencing offer free site surveys and further details which can be found on the Asset Fencing website (http://www.assetfencing.com) or by calling 01256 329742.

Asset Fencing is a subsidiary of Facilities Resource Limited (http://www.facilities resource.com) which manage outsourced facilities and security management for blue chip and smaller companies in the UK.

USA TODAY leads rave reviews of "Love Won Out"

USA TODAY LEADS RAVE REVIEWS OF "LOVE WON OUT"

Tokyo Rosenthal's new CD, "Love Won Out", received the latest in a series of rave reviews today from USA TODAY.

The review, written by acclaimed BNN music reviewer Simon Barrett, was published on USA TODAYS web site and joined many other positive reviews in the short time that the CD has been released.

Rosenthal, fresh off a tour of The Netherlands, was ecstatic over Barrett's comments. "It's not often that a reviewer takes the time to analyze a CD the way Simon did", said Rosenthal. "And I'm glad that after listening so closely he liked what he heard. So far, while it's only been several weeks, the experts seem to like what I've done and for me that's the 'acid test'. I thank them all for their time and consideration."

To read Simon Barrett's review go to http://content.usatoday.com/topics/article/Places,+Geography/Towns,+Cities,+Counties/Tokyo/016l1ZTaYh5Jq/1.
Additional reviews are available on Toke's web site(http://www.tokyorosenthal.com/)

To purchase or sample Tokyo Rosenthal's new CD "Love Won Out" go to www.cdbaby.com/cd/tokyorosenthal3.

For further information on Tokyo Rosenthal or where to catch a live performance visit http://www.tokyorosenthal.com/

Prince Andrew’s helicopter goes on display

PRESS RELEASE
Prince Andrew’s helicopter goes on display

During the 1982 Falklands conflict, His Royal Highness Prince Andrew, the Duke of York, flew a Westland Sea King helicopter which will take pride of place in a special exhibition next year.

The Prince’s Sea King, XZ574, was built by Westland Helicopters of Yeovil in the UK and first entered service with the Royal Navy on 6th October 1976. The aircraft was finally retired from service on 7th October 2004 having flown 9,168 hours and then held in reserve until it was decided that it could no longer be returned to active service.

AgustaWestland, the successor company to Westland Helicopters Limited, have fully supported a restoration project by completing a re-spray of the aircraft, restoring it to its original 1982 colour scheme.

It is planned to display the aircraft within the Fleet Air Arm Museum, at Royal Naval Air Station (RNAS) Yeovilton, next year when this icon of Naval Aviation History will add to the Museum’s new exhibition celebrating one hundred years of naval aviation.

However, there is an opportunity to have a sneak preview as the internationally-acclaimed Museum will open the doors of its extensive reserve collection at Cobham Hall, opposite the main site, from 10.00am - 4.00pm on Thursday Oct 23rd. Entry price is just £3.00 for adults and £1.00 for children

The reserve collection includes over thirty historic aircraft, including one of the largest collections of Westland Helicopters in the world so there is plenty to see, especially the Prince’s Sea King for those impatient ones of us who cannot wait until next year!


Ends

Note to Editors

The UK’s Fleet Air Arm Museum is located at Ilchester, Somerset adjoining the Royal Naval Air Station Yeovilton.

It’s mission is “To collect, preserve, interpret and make accessible, material relevant to all aspects of the history of naval aviation and the operations of the Royal Naval Air Service and the Fleet Air Arm, the aircraft they have flown, the people who have served with them, and the ships and stations where they served, in the context of the development of aviation at large."

For more information about the Museum and this event please contact
Jon Jefferies, Head of Marketing
Fleet Air Arm Museum
Tel: +44 1935 842638 (International)
or 01935 842638 (UK)
http://www.fleetairarm.com/

Photo of the helicopter available – please e-mail John Hicks (below) for jpeg


Media enquiries to:

John Hicks M.IDM
Headline Promotions, Press & PR
Telephone: +44 1256 329742
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/

Fashion trends influenced by changes in body shapes

Fashions and trends in lingerie retailing are not just about changing tastes and style. Here in the UK, womens’ breasts have jumped a cup size in just five years requiring lingerie retailers and underwear wholesalers to reflect on their product ranges.

In these times of boom and bust, there really is only one statistic that looks certain to keep on growing. As new figures revealed this week show, British women are now boasting bigger breasts than ever.

In the past five years alone, the average bra size in the UK has increased by an entire cup size, following a global trend for increasingly ample cleavage.

The average bra size in Fifties Britain was a modest 30B. But factors such as better diet, cleverer cup measuring and even, it has been claimed by some, the increase in female hormone oestrogen in our water supplies, have all contributed to a massive increase in the size of British women’s busts.

A mere five years ago the average woman sported a bra size of 34C. But now she’s had to increase the size of her underwear to a 36D.

Of course, it isn’t just around the chest that women are expanding – they are also slightly taller today at an average of 5ft 4in and even weigh more, too, at an average of 9st 6lb.

Modern women also have larger waists, now 34 inches, and bigger hips, measuring 40 inches. It’s a trend being echoed throughout the world, too, as shown by our statistics of the average woman aged between 20 and 40.

But in this global economy of ours, are the British ladies alone?

In China in the Eighties, the average bra size was 34A but in the past two decades this has increased by two cup sizes to 34C, just like actress Bai Ling. Canadian women too have proved that breasts are getting bigger, moving up from an average B cup to a C cup.

But busts are not heaving voluptuously throughout the world. Actress Milla Jovovich is a typical svelte Russian and her waif-like figure reflects the trend among her countrywomen. They are on average 5ft 6in tall and have smaller chests.

At 5ft 7in Milla herself may be taller than most of her female friends at home in Russia but her fashionable washboard chest at 32B is similar to that of the average Russian woman, although considering that Milla works mainly in America she would often be surrounded by women with much more ample bosoms.

American ladies are known for being that little bit rounder thanks to their more calorie-laden diets. Curvaceous Mariah Carey, for example, has an ample 36C bust, as does former Cheers star Kirstie Alley.

UK on-line lingerie retailer Sunset Lingerie’s spokesperson, John Hicks, says that the larger cup sizes it sells, in sizes from D and above, now represent 40 per cent of sales and that, increasingly, hits to its website http://www.sunsetlingerie.co.uk/ are for their “plus size” ranges.

But John says that women often go up several cup sizes when they are properly fitted for a brassiere. UK television shows such as BBC1’s “What Not To Wear” and ITV’s “How To Look Good Naked” are encouraging customers to ensure they have correctly sized bras.

“So, Sunset Lingerie’s Plus Size model, Laura Leigh West, whose 36D chest will feature in a new range to be launched in 2009 will be “normal” whereas she would have been exceptional just a few years ago.” John added.

Article first published in October 2008 by on-line publisher SearchWarp.

Photo courtesy of Sunset Lingerie www.sunsetlingerie.co.uk

Basingstoke agency helps launch new fashion retailer

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
July 7th 2008

Basingstoke agency helps launch new fashion retailer

Europe's newest lingerie on-line retailer has appointed Basingstoke’s PR, marketing and promotions agency, Headline Promotions, Press & PR, to handle the campaign for the recent launch of their new shop at http://www.sunsetlingerie.co.uk/ which is expected to attract substantial orders during the summer and autumn wedding season and in the run up to Christmas.

Richard Davies of Luxembourg-based Sunset Lingerie said: "Our PR and marketing agency, Headline Promotions Press & PR, will undertake the website search engine optimisation, media relations and an on-line advertising campaign across Europe. The team came highly recommended and presented a credible campaign strategy."

Headline Promotions Managing Director, John Hicks, said: “We will be working with photographers in the region to build a portfolio of models to help present the products in the on-line shop and at events. Negotiations are progressing with a major glamour model for the design of her own-label range to be retailed exclusively through the website. This is on top of our web marketing and advertising campaign so we have a busy time ahead.”

With the UK economy struggling, is this a good time to launch a new retail outlet? John Hicks said: “In a recession, people will still want quality lingerie for special occasions, including weddings, and to give as presents. We will use the next couple of years to develop the brand name Sunset Lingerie into a household name in time for when the economy recovers.”

Part of the launch campaign includes a celebrity launch party in Windsor in a few weeks when some new inclusions in the range of sexy underwear and lingerie will be unveiled. Demand for invitations is expected to be high!

Further details of the Basingstoke PR agency can be found at http://www.headlinepromotions.co.uk/


ENDS

Photo: John Hicks of Headline Promotions, Press & PR

Notes to Editors:
Headline Promotions, Press & PR was established in 1996 in Basingstoke, Hampshire, to provide PR, promotions, event management, marketing and web design support for small business in the UK by John Hicks, a member of the Institute of Direct Marketing, bringing together many years of experience across a wide range of business sectors in the UK and Far East.John and his small team's particular speciality is in the manufacturing, retail, internet radio, security, professional services, hospitality, leisure & entertainment sectors but are well-versed across many sectors.


Media enquiries to:

John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
john@headlinepromotions.co.uk
http://www.headlinepromotions.co.uk/

Keywords: Sunset Lingerie, sexy nighties, glamour models, on-line retailers, bridal wear, autumn brides, summer brides, Christmas presents, xmas presents, Richard Davies, Headline Promotions, John Hicks, Basingstoke, retailing in a recession,






This press release was issued and distributed by the UK’s
Press Release Writing Service
http://www.pressreleasewritingservice.co.uk/

More misery as wild dolphin captures continue in Solomon Islands’ waters

PRESS RELEASE
London, UK
July 2, 2008

FOR IMMEDIATE RELEASE


More misery as wild dolphin captures continue in Solomon Islands’ waters

A further 12 Indo-Pacific bottlenose dolphins have recently been captured and are waiting in sea pens to be exported to marine parks.

This comes nine months after the controversial exports of 28 wild caught dolphins from the Solomon Islands to Palm Atlantis in Dubai last year, and by further captures of dolphins by local fishermen who wanted to start a “dolphin business”.

As a charity working for the protection and welfare of dolphins worldwide, the Marine Connection has huge concerns for not only the welfare of the captured animals but, also, any further captures and exports as the number of dolphins around the Solomon Islands is unknown and any further taking of animals could have a devastating effect on local populations if the government allows captures to escalate.

Once again, these captures were authorised despite no adequate peer reviewed scientific surveys being undertaken to assess that the removal of the animals from the wild will not be detrimental to the survival of the species in these waters. This is a basic requirement of international legislation as outlined by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora), whose aim is to ensure that international trade in specimens of wild animals and plants does not threaten their survival.

Under CITES law, no captures should be allowed until a Non-Detriment Finding (NDF) has been issued by the exporting country. The Solomon Islands have issued this declaration due to methodological flaws of the study the charity is challenging the effectiveness of this NDF.

Unfortunately the cruel market for wild dolphins is fuelled by the popularity of marine parks and tour operators that promote them. Marine Connection allege that holiday giants Thomson (a branch of tour operator TUI) are promoting excursions to the Palm Atlantis resort in Dubai, the facility that purchased and imported the dolphins from the Solomons last year. Ironically, TUI are also partners of 2007 “Year of the Dolphin” an initiative launched by the United Nations which aims to highlight the many dangers dolphins face in the wild and has been extended into 2008.

The charity has concerns over the inclusion of TUI, as one of the major threats to wild dolphins today is their direct capture and trade to supply marine parks. “Captures are most likely not sustainable and may have significant conservation implications” – these facts were acknowledged by all “Year of the Dolphin” partners and TUI should prove its commitment by pledging to cease sales of this type of excursion.

A spokesperson for the Marine Connection, said: “Tour operators such as Thomson and Virgin who promote and profit from captive dolphin facilities have a huge responsibility today - environmentally, socially and ethically. Excursions to captive dolphin facilities, artificial enclosures which confine these socially complex and predatory animals, are an inherent contradiction to this tremendous responsibility. As long as tour operators promote these facilities and people continue to visit them, wild captures will continue.”

Further information can be found at www.marineconnection.org

ENDS

For media-related inquiries, or images contact:
Janja Novak, Campaigns Development Officer, Marine Connection
Tel 00 44 (0) 20 7602 1574 email: janja@marineconnection.org

Notes for Editors
The Marine Connection is a London-based charity, working both nationally and internationally for the welfare, protection and conservation of dolphins, whales and porpoises - from the smallest to the largest species, they all need protecting. One way the charity achieves this is through a mix of campaigning, education and research. The Marine Connection has achieved, or contributed to, many important victories for dolphins and whales. However, whilst an actively campaigning organisation, education and research also play a vital part of the charity’s conservation work. One of the charity's main objectives is to ensure everyone understands the importance of protecting these marine mammals and their natural habitat.


Press released issued through the UK-based Press Release Writing Service
(http://www.pressreleasewritingservice.co.uk/)

John Hicks
Headline Promotions, Press & PR
25 Basingfield Close
Old Basing
Basingstoke
Hampshire RG24 7BGUnited Kingdom
http://www.headlinepromotions.co.uk/
john@headlinepromotions.co.uk

Fleet Air Arm Museum Veterans Day, ‘Huge success’

PRESS RELEASE

Yeovilton

1st July 2008

Veterans young and old thronged to the Fleet Air Arm Museum on Sunday 29th June 2008 to be awarded their Veterans badges.

The presentation of badges was officiated by Admiral Terry Loughran and David Laws MP supported by veteran CPO Stu Rainsbury, WO1 Julie Halford and 22 year old Marine Chris Turner who has recently returned from serving in Afghanistan .

The presentations took place under Concorde accompanied by Musicians from the Royal Marines Association Concert Band.

Elsewhere throughout the Museum, surrounded by aircraft spanning almost 100 years, exhibitors and Museum staff encouraged visitors to reminisce and record their memories related to bygone days. WW2 memories were brought sharply into focus by AsOne Theatre Productions who performed a programme of nostalgic wartime classics.

Says Museum Director Graham Mottram . “We were delighted to see so many families, often spanning three generations, as grand children watched their grand parents receive their badges. The day was a huge success and much enjoyed by all.”

Helping to receive visitors and answer their queries throughout the day were children from Bucklers Mead School in Yeovil.

ENDS

Caption 1: Veterans badge
Caption 2: David Laws MP presenting Veterans badge to WW2 veteran



ENDS.



Media Enquiries: Jon Jefferies Head of Marketing. 01935 842638

John Hicks M.IDM

Headline Promotions, Press & Public Relations

25 Basingfield Close

Old Basing

Basingstoke

Hampshire RG24 7BG

England

Tel: +44 7771 575 654

www.headlinepromotions.co.uk

john@headlinepromotions.co.uk

Distributed through the Press Release Writing Service www.pressreleasewritingservice.co.uk

UK nightclub marketing and promotions get a helping hand

PRESS RELEASE
26th June 2008
Basingstoke, England

UK nightclub marketing and promotions get a helping hand

Nightclubs, late night bars and restaurants, cue sports bars and live music venues are all facing a difficult time as the UK economy falters.

Basingstoke Public Relations consultant, John Hicks of Headline Promotions, Press & PR (http://www.headlinepromotions.co.uk/), deals with this particular sector and is confident that effective marketing and promotions will enable them to keep their head above water until times get better.

Back in 1969, John established an on-line resource site for owners, operators and managers in the hospitality and entertainment industry. This offers advice and information about all aspects of the business sector, from marketing through to the use of celebrities for special events.

John’s background is that he has worked in public relations, marketing and promotions for many years, across many sectors. He specialises, however, in the leisure, internet radio broadcasting, hospitality and entertainment sectors.

He formerly operated a busy 750 capacity 24/7 snooker and pool hall, Chinese restaurant, sports bars and live music venue in the south of England - in addition to previously being a national promotions manager for a division of Europe's leading late night venue operator and a promotions manager for a global drinks manufacturer.

Now, John has re-launched the Nightclub Marketing website with a new-look design, in the format of a book with chapters on specific topics including new developments such as “running your own radio station”.

The re-launch coincides with the introduction of his new Mentoring Scheme.

The mentoring programme, allows for a venue management team to have in-depth support from John for a week. During that time, they will work together to devise a SWOT and competitor analysis, a marketing and PR programme, training needs analysis and a customer relations strategy.

After the week, John will remain available for telephone support for a period year for the management team. This transfer of knowledge will enable the team to manage their own destiny and help prepare newer staff for future management roles.

Of course, effective marketing and promotions will not ensure business success on their own. They have to accompany high standards of customer care and service. The new website and John’s unique mentoring service will give them the edge however.

Further details can be found on John’s re-launched website http://www.nightclubmarketing.co.uk/

ENDS


Further information can be obtained from:
John Hicks
Headline Promotions, Press & Public Relations
Basingstoke, England
john@headlinepromotions.co.uk
Mobile: 07771 575 654

You can read John’s occasional blog at: http://www.headlinepromotions.blogspot.com/


John has worked in public relations, marketing and promotions for many years, across many sectors. He specialises, however, in the leisure, local radio broadcasting, manufacturing and entertainment sectors. He formerly operated a busy 750 capacity 24/7 snooker and pool hall, Chinese restaurant, sports bars and live music venue in the south of England - in addition to previously being a national promotions manager for a division of Europe's leading late night venue operator and promotions manager for a global drinks manufacturer.
John also writes for several UK and US newspapers and blog sites as well as having contributed to a number of published works. He has also acted as an occasional advisor to City funds and investment banks with interests in the UK leisure sector.
His principal business is Managing Director of Headline Promotions, Press & PR but he is also heavily involved in internet radio, a performer management agency and leisure property development. Not much time then for his passion for live music!


Keywords: nightclub marketing, late night bars promotion, John Hicks, advertising restaurants, promoting cue sports clubs and live music venues, internet radio stations, mentoring for nightclub managers, Headline Promotions

This press release has been distributed by the Press Release Writing Service

Gaining free publicity from a company anniversary

A client asked me for small business public relations advice for his retail store in relation to their 10th anniversary of trading. I thought that I could usefully share my thoughts with you.

Whatever the nature of your organisation, company, small business or retail store the fact that it is celebrating its 5th, 10th or 20th anniversary it is important to you so, naturally, you want the world to know. But if all you do is call the reporter at your local newspaper and announce the anniversary, don’t be surprised if the reporter says, “Who cares?” You need a clever hook to get free publicity if you're celebrating an anniversary.

Here are several ideas to get you started:

1 Sponsor a contest in honour of your anniversary. A men’s clothing store can have an Ugly Tie Contest, put the entries on display and ask customers to vote for the ugliest tie. Create your own day, week and month of the year.

2 Call the local radio station and donate prizes for their presenter to give away. Tell them they can have the prizes to give away however they wish, as long as they mention your store and your anniversary.

3 Take a poll or survey and announce the findings on your anniversary date. A bookstore, for example, can poll readers on the one book they would most like to have with them if they were stranded on an island.

4 Sponsor a free class at your store. A gourmet food store can invite patrons to a free class on cooking with wine. You might even invite a local celebrity chef to be the teacher. Be sure to hand out free samples of the food.

5 Ask customers to explain in 50 words or less the most unusual or outrageous way they have used one of your products or services. The winner gets a cool prize.

6 Team up with a local school or charity such at the homeless shelter, and donate products or services they can use. Ask them if they will work with the media to try to get free publicity for the donation.

7 Try and tie-in any anniversary announcement with news of a successful bid for new work, or get a testimonial from a long-standing customer (especially if that customer was with the business right from the early days!).

8 Ask your local newspaper if they will feature a competition for which you will supply the prize. If you are a club or bar, call a party! That is what you are good at so invite your regulars and get a supplier to sponsor some product to give away. It always worked for me!

9 One of my favourite stunts was to celebrate the anniversary of a restaurant. Chef baked an enormous cake and iced it in the shape of the company logo. We then took large chunks round to the local elderly persons' homes - the press loved it and we received great newspaper and local radio coverage

10 Invite a celebrity in to sign a few autographs. It costs a little but is worth every penny! There are loads of agencies you can contact or I can always put you in touch with one (see my e-mail address below).

In terms of free space in the local newspaper, you could always consider a special feature where your suppliers are all contacted and asked to support an advertising feature. The newspaper then provides you with editorial coverage and a photo. I am sure you have seen the sort of thing I have in mind. Newspapers call these “advertorials” and, basically, the suppliers pay the costs. A good photo and a good supporting photograph can make these very readable and interesting. Poor copy and a poor photo will consign your advertorial to the dustbin of history so consider spending a few pounds with your local PR consultant to make sure this is a success.

One final pointer is to remember to plan well ahead. You need to talk to suppliers well in advance, especially if they want to be involved in launching one of their new products in association with your event. Also, you need the time to make sure your advertising and marketing budget allows for special initiatives and special offers to tie-in with your anniversary.

I hope this is helpful. You are welcome to send me further ideas and, maybe, copies of your media coverage for your latest anniversary. My e-mail address is john@headlinepromotions.co.uk and you can read my blog at http://www.headlinepromotions.blogspot.com/

This article was first published on the Amazines dotcom article database - June 2008

SEO Top Ten Tips to maximise the impact of your Press Release

If you have gone to the trouble of writing a press release and want to maximise the on-line potential then think about how search engine optimisation can help you.

I was recently consulted by a client, Asset Fencing (http://www.assetfencing.com/) who specialise in protecting UK businesses’ assets with perimeter systems - through physical deterrents, detection and monitoring systems with the supply, installation & maintenance of industrial, commercial and security fencing, barriers, CCTV, access controls and the like.

They wanted to initiate a press release campaign on the web over a number of months. Their question was how to maximise the impact of a press release on the Internet.

Here were my top ten suggestions to help them and I thought it would be useful to share my thoughts.

1. Choose and use your keywords. Think like your reader. What words are most likely to be searched for by people looking for what you want them to find in your release? Choose/use those words multiple times. By the way, do remember to name your images on your website and in press releases after one of your keywords; a simple tip often forgotten.

2. Use bold, italics, headlines and subheads to make key phrases and keywords more visible. Emphasized text may help your release stand out and can positively impact search engine results.

3. Keep your headlines short. Google recommends headlines between 2 and 22 words for optimum visibility and search results. And Google results display only the first 63 characters of each headline.

4. Keep it readable. While your goal is to appear high in search engine results, don't miss the mark by writing copy that's overly repetitive, spammy or unreadable. You want search engines to find you and for readers to click through to your text. Strike a balance.

5. Be careful with puns, innuendo and double meanings. Search engines, spiders and robots have no sense of humour. Keep this in mind when trying to attract their attention.

6. Write timely content that provides useful information to readers. Provide tips, advice, or analysis in your press release that is relevant to your industry or your customers' interests. Search engines are more likely to include releases that are honestly useful in their results.

7. Utilise hyperlinks and anchor text, but don't overdo it. Too many links can flag your release as spam and get you kicked out. One link max per 100 words is recommended. Choose relevant links that direct traffic to the specific pages you are promoting rather than generic company links.

8. Be consistent. Some words have multiple spellings— such as "t-shirt" and "tee-shirt," or "email" and "e-mail." Stick with one spelling to avoid appearing illiterate, preferably choosing the more frequently searched spelling.

9. Keep it fresh. As releases age, they tend to drift lower in the search engine results pages. A campaign of several releases is more likely to drive results than a single press release.

10. Publish on your own website. Be sure to publish releases to your own website also. Since links are like votes, link to them. And work with your web team to make sure your site is optimized. Make sure you copy them to your local media – newspapers, radio, internet radio stations and TV stations.

I would wish you “good luck” but, in business, you make your own luck.

Finally, if you are struggling to produce a professional press release then ask a professional PR consultancy but ask for a price first. Many, like my own company (Headline Promotions, Press & PR) have a fixed fee – ours is £99 which represents value for money and just a small investment as part of your overall marketing strategy.

About the author:
Award winning PR and media relations consultant, John Hicks is a member of the Institute of Direct Marketing and writes for several US & UK journals and magazines. He is a Director of Headline Promotions, Press & PR (http://www.headlinepromotions.co.uk/) which specialises in “PR with a marketing edge” for UK businesses, especially those in the leisure & entertainment, facilities management outsourcing, nightclubs, retail, local & internet radio, manufacturing and security sectors.

John can be contacted direct at john@headlinepromotions.co.uk

Local performers given unique showcase opportunities

PRESS RELEASE
Basingstoke, UK
April 20th, 2008

Local performers given unique showcase opportunities

The imminent launch of Radio Basingstoke dotcom, at 1pm on Wednesday 1st May, gives north Hampshire bands and artists of all genres a new and unique opportunity to showcase their work.

They have the chance of having a half-hour programme dedicated to their work on a show hosted by Radio Basingstoke's Station Manager, Lee Williams, who will interview the artists and play their promotional CD's on air. The programme will air three times over a two week period at different times of the day.

The CD will also feature as their "Artist of the Week" on a new website to be launched shortly.

This new radio station, a joint venture by local music management company Astrid Music Promotions and Public Relations consultancy Headline Promotions Press & PR, will play music of all genres round the clock and, whilst there will be some presenters, there will be less chatter and more music. Though it is funded by commercials, these will be kept to three minute segments each half hour.

Station Manager, Lee Williams said: “Radio Basingstoke is a community radio station, at the heart of our local community, and support of local artists is part of our mission. During our early days, until such time as we obtain sponsorship for some programmes, we will ask for a contribution of £200 from our featured artists. Once we obtain commercial sponsorship then there will be no charge!”

Artists wishing to showcase their work can submit details by e-mail to john@radiobasingstoke.com

Asked if he was confident of the future of Internet radio, Williams said: “A recent report claimed that internet radio has hit the mainstream. More than 8 million people in the UK listen to web-based radio services every week and nearly 2 million download podcasts on a weekly basis, according to a survey that suggests internet radio has hit the mainstream.”

Commissioned by the industry's audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week either through live streaming or "listen again" services.

Ipsos Mori found that 75% of users do not listen to less live radio as a result of listening again online, with 50% tuning into new shows as a result.

For Radio Basingstoke, this is good news. Williams (pictured left with John Hicks, MD of Headline Promotions, Press & PR) said: “This survey proves what we in the radio industry already knew! We are looking forward to the forthcoming launch of Radio Basingstoke on 1st May and this news is very positive for us.”

Tasked more about the use of “community” in their mission statement, Williams explained that two local schools, Bishop Challoner RC School and Costello Technology College, are working on weekly shows produced by groups of students. In addition, local presenters will be featured and there will be extensive “what’s on” coverage, through the website and on-air programming. Further, local job opportunities will be featured to help jobseekers.

There are also opportunities for the general public to become involved. These range from being able to text requests to the station (0787 401 6433) through to volunteering to master their new MySpace presence (www.myspace.com/radiobasingstoke). In particular, the station will heavily feature news of what is happening in the local community so anyone with an upcoming event is asked to e-mail full details to events@radiobasingstoke.com.

For a radio station for north Hampshire, the name Radio Basingstoke was an obvious choice. Williams discloses though that it was actually a close run thing with “Amazingstoke” until it was found that an enterprising author has already registered amazingstoke dotcom. However, he was happy for the station to adopt it as part of their logo which will soon be displayed prominently around the district.

This is not the first time Williams and Hicks have collaborated. They are co-founders of the award-winning CMR Nashville Radio (http://www.cmrnshville.net/), Europe's leading country music radio station.

Radio Basingstoke will be found on http://www.radiobasingstoke.com/ through your PC, internet radio and many popular mobile phones.


ENDS

Note to Editors:

“Internet radio hits the mainstream” reported in guardian.co.uk on Monday January 28 2008.

The MySpace site for the radio station is www.myspace.com/radiobasingstoke

Headline Management’s Steve Wood receives international media coverage

Steve Wood featured in EAA journal

Following world record breaking aviator Steve Wood’s confirmation from the Federation Aeronautique Internationale (FAI) that he set a total of 29 world speed records in his GlaStar, during the second "four corners" flight around America in 2007 media coverage has been secured around the globe.

That achievement breaks the record for the most FAI world records ever made in a U.S.-registered homebuilt aircraft, exceeding Bruce Bohannon's 28 achieved in his modified RV-4, the Flying Tiger. Steve, whose airplane is affectionately known as GOOFY (N-600FY), flew his first four corners flight in 2005 and continues to set new records.

Headline Management issued a press release through the Press Release Writing Service announcing the FAI recognition. This was picked up by a whole host of media but Steve was particularly pleased that the US’s premiere aircraft association’s magazine, the EAA featured him in this month’s issue.

Steve is represented in Europe by Headline Management of Basingstoke, England http://www.headlinemanagement.co.uk/




Read the article on-line: http://www.eaa.org/news/2008/2008-03-20_goofy.asp

Resort of Okinawa brings death to its sparkling bays

Drive hunts return to Okinawa

Okinawa is the southernmost prefecture of Japan. It occupies the southern part of the Nansei (Southwest) chain of islands which stretches over 1,200 km from the southern tip of Kyushu to within 100 km of Taiwan. Okinawa prefecture consists of around 160 of these islands, 46 inhabited.

The prefecture takes its name from the largest and most populous of the three groups of islands that form it, the other two being the Miyako and Yaeyama group. The Okinawa group is centered on the largest island in the prefecture, Okinawa Island; the Miyako group on Miyako Island; and the Yaeyama group on Ishigaki Island.

But don’t be misguided by the tourist guide image. The city has recently re-commenced dolphin hunting. Nago hunted dolphins 20 years ago but the barbaric practice was stopped due to opposition by conservation groups and bad publicity the city received for allowing these hunts.

However, the practice is still alive, as a small percentage of fishermen still retain licences to kill dolphins. A few days ago, around 100 dolphins appeared off Nago Bay which resulted in six boats setting out to sea and the fishermen driving the dolphins into the bay, where they were slaughtered.

This is a sad reflection on Japan’s attitude towards the continued and rising international condemnation of drive hunts in the country. Despite the fact that the number of dolphins killed in this instance was lower than the hunts conducted in Taiji where the number of dolphins slaughtered reaches in excess of 20,000, the practice is equally inhumane and unnecessary.

Yet the world stands by and does nothing. One marine conservation charity has spoken out. The Marine Connection (www.marineconnection.org) condemns this expansion of drive hunts in Japan and is calling on the authorities at Nago abolish the hunt with immediate effect.

But will the world listen? Just don’t go there on your holidays!



Further information can be found at
www.marineconnection.org


For media-related inquiries, contact The Marine Connection: Janja Novak
Campaigns Development Officer
Marine Connection
00 44 (0) 20 7602 1574
Email: janja@marineconnection.org


The Marine Connection is a London-based charity, working both nationally and internationally for the welfare, protection and conservation of dolphins, whales and porpoises - from the smallest to the largest species, they all need protecting. One way the charity achieves this is through a mix of campaigning, education and research. The Marine Connection has achieved – or contributed to – many important victories for dolphins and whales, however whilst an actively campaigning organisation, education and research also play a vital part of the charity’s conservation work. One of the charity's main objectives is to ensure everyone understands the importance of protecting these marine mammals and their natural habitat.

One enchanted evening at Jagz

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
10th February 2008


One enchanted evening at Jagz

“Paul Austin Kelly and Kenny Clayton are a duo made in heaven,” according to celebrated UK soprano Lesley Garrett, already a fan of these two talented musicians.

Appearing together in a concert at Jagz of Ascot, enticingly titled “One Enchanted Evening”, the new performing team of Kelly & Clayton will be offering an evening of selections from the Great American Songbook, beloved music from the 30’s through the 70’s.

Capturing the magic of the early decades of American popular music, Kelly and Clayton present a programme of timeless lyrical and sophisticated music. They draw primarily on the works of Rodgers & Hammerstein, Rodgers & Hart and Jerome Kern, but also breathe new life into such diverse descendants of these icons as Dave Frishberg and Billy Joel.

Their repertoire includes the classics People Will Say We’re In Love, Some Enchanted Evening, and I Only Have Eyes for You, songs which were made famous by such legendary American singers as Frank Sinatra, Bing Crosby, Ella Fitzgerald, Billy Holiday and Mel Torme.

Together, the dynamic performing duo of Kelly & Clayton covers all ends of the musical spectrum, from pop to opera, from jazz standards to classical song.

The concert, at Jagz bar, club and live music venue, is part of their Friday night season showcasing local emerging talent, as well as some of the more popular established bands. The music styles vary from week to week and further information is available on the venue’s website http://www.jagz.co.uk/ or by telephoning 01344 878100.

The food on offer on the evening is from their renowned Club menu, table reservations can be made by telephoning the venue.

The concert is on Friday 22nd February from 8pm. Admission is £8 on the door.
Find out more about this talented duo, please visit their website: http://www.myspace.com/paulaustinkelly

The show is produced and promoted by Headline Management (http://www.headlinemanagement.co.uk/) of Basingstoke.


ENDS


Note to Editors

Headline Management provide support, advice, management, representation, public relations, promotions and bookings for bands, artists, performers and entertainers http://www.headlinemanagement.co.uk/

Further details of artists on the Headline Management portfolio are available on http://www.headlinemanagement.co.uk/



Media enquiries to:

John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/